Tag: mobile apps

Modern App Development done right
Tech Tips, Caribbean Tech

Modern App Development done right

Research shows that mobile users are spending 86% of their mobile time on mobile apps. Not only are they using apps to access daily information, but their engagement with brands is likewise migrating to apps, with 68% of mobile users engaging with brands via apps. Hence why more and more companies within Jamaica and the Caribbean have been making investments in app development. Kudos for this!! However there are right and ill-advised ways to going about this; 1. Understand who your target market is - is it the tech savvy power user, is it the moderate can figure there way around or the non-technologically savvy user. Knowing this will shape the User Experience put into developing your app. 2. Don't go big early - I know we are all perfectionist and want to ensure all t...