Tag: ad-blocker

How Apple News’ Sponsored Articles helps Publishers as Ads Blockade continues
Tech News

How Apple News’ Sponsored Articles helps Publishers as Ads Blockade continues

Apple, having released the Ad-blocker extension genie out of its bottle on their Safari Browser in September 2015, seems to be regretting their actions. Especially as it has resulted in a 200% increase in the installation of Ad-blockers on mobile devices in the first Quarter of 2016! Heck, 21% weren’t even sure what they’d installed, albeit they may be lying with sheepish grins, now wanting to let Schrodinger’s Cat out of the Box. They're now allowing advertisers to publish Sponsored articles right alongside editorial stories in the Apple News app. The only defense with these articles, which glowing hawk various products, is that they have a little tag in the preview with the word “Sponsored”. Launched sometime in April 2016, the change by Apple News allows for sharing ...