In a post on the Microsoft Windows Team blog yesterday by Microsoft User Experience Director Sam Moreau it was revealed that Windows 8 would feature a new, completely redesigned logo. The new logo is an attempt to modernize as well as to compliment the Metro style design which is one of the major features of Windows 8 which is expected to be released later this year.
The blow post goes on to recap and analyse how the Windows logo has evolved over the years it it’s various iterations:
With Windows 8, we approached the logo redesign with a few key goals on mind.
- We wanted the new logo to be both modern and classic by echoing the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy. Using bold flat colors and clean lines and shapes, the new logo has the characteristics of way-finding design systems seen in airports and subways.
- It was important that the new logo carries our Metro principle of being “Authentically Digital”. By that, we mean it does not try to emulate faux-industrial design characteristics such as materiality (glass, wood, plastic, etc.). It has motion – aligning with the fast and fluid style you’ll find throughout Windows 8.
- Our final goal was for the new logo to be humble, yet confident. Welcoming you in with a slight tilt in perspective and when you change your color, the logo changes to reflect you. It is a “Personal” Computer after all.
Read the full post on the Windows Team Blog and vote in out poll below.
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