Why Digicel Play 10,000 Subscribers spells trouble for FLOW Jamaica

“We are very excited and encouraged by the feedback we are getting from customers who have been enjoying super fast streaming and the best picture quality in cable TV in Jamaica – as well as cool features like pause, forward and rewind of live TV, multi-screen and picture in picture.  We would like to thank them for being a part of the Digicel Play family and encourage them to keep the feedback coming”

CEO for Digicel Play for the Caribbean and Central America, John Suranyi, commenting on achieving the milestone of 10,000 subscribers

Digicel Play is pressing that Replay button, Rihanna Style!

This as they’ve just achieved a noteworthy milestone of 10,000 subscribers. Digicel Play achieved this incredible subscriber growth after only 1 month since officially launching in the Jamaican market on Thursday December 3rd 2015 as noted in How Digicel Play will spread the Gospel of Fiber Optic this Christmas.

Geezam - Why Digicel Play hits 10,000 spells trouble for FLOW Jamaica - 08-02-2016 LHDEER

Digicel Play, a fiber optic based Triple play service, had actually launched earlier in September 2015 unofficially. It was mainly sports content from SportsMax as I’d predicted in Digicel Sportsmax NBA deal means fiber and 4G LTE coming this year.

So their 10,000 customer is really spread over four (4) months, not just one month. Also Digicel Play hasn’t given out any details on which packages are more popular. My undercover Call Center source has pointed out to me that it’s the Cable TV service, specifically their sports packages that are most popular, with their Broadband offering picking up pace quite nicely.

Still, they do have the unique distinction of being the only FTTH service in Jamaica and their unique content catalogue has been improving one announcement at a time.

Digicel Play Service – Content is key to capturing customers

They now have content that’ll make kids into stars on their Smartphone from Kidoodle.TV as per my article How Kidoodle.TV makes Digicel Play the Talk on Children’s Playgrounds.

They’ve also gotten European News with a dash of sports celebrity gossip with TRACE as announced in Digicel Play Deal with Euronews and TRACE an Eclectic News Entertainment Mix.

Digicel Play points out that they’d achieved this milestone ahead of schedule. This proves that their FTTH Network is a hit with customers in terms in service and the quality of their Cable TV offering. Assuming the same rate of growth, they’ll easily hit 50,000 subscribers by December 2016.

FLOW Jamaica, who are soon to announce upgrades to FTTH and 4G LTE (Long term Evolution) as noted in Kelroy’s post Flow to upgrade Fiber Internet Service + islandwide 4G and LTE coming soon  need to step up their pace, as at this rate, they’ll be serious competition by the end of 2016.

Expect more improvements to their content and delivery platform, including a mobile money payment option, as my sources have told me, to launch later in 2016. Digicel Play’s stellar achievement this far proves that content is truly king.

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Lindsworth is a Radio Frequency and Generator Maintenance Technician who has a knack for writing about his work, which is in the Telecoms Engineering Field. An inspired writer on themes as diverse as Autonomous Ants simulations, Power from Lightning and the current Tablet Wars.


  • RiCh

    All this fawning over 10,000 subscribers acquired over 4 months? Really?

    You’re too easily impressed. I’ll bet those 10,000 households represent less than 1% of the population.

  • Well its news. But with digicel its always good in the beginning of anything they do. then a few years down the line you will be grinding your teeth. take their 4g(beefed-up 3g) service for example it was good, now its in a snail race. cant wait for LTE to reach here.

  • LOL …. if they manage to start giving slow fiber service that will be the shittiest thing to happen to jamaica so far

    There’s no way one can have shitty Fiber o-o

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