It is no secret that one of Twitter’s main goals of late is to try find ways to generate money. The San Fransisco based social networking and microblogging service which recently celebrated it’s fifth birthday has been mulling over various ideas with the latest being reported by marketingmagazine.co.uk to offering businesses Facebook-style branded pages.
It is understood that Twitter chief executive Dick Costolo, and Adam Bain, president of revenue, are leading the push to create fresh revenue streams.
The pages would work in a similar way to Facebook Pages, providing brands with their own space to deliver content and encourage Twitter users to follow them, claim sources.
There are currently limited promotional opportunities for brands on Twitter. Apart from free branded accounts, it offers Promoted Accounts that allow brands to buy a place in recommended followers’ lists and sponsor hashtags, so they appear in relevant searches. read more
Whether this is a good or bad thing it depends on who you ask, from just reading the comments on various blogs and doing my own little poll of different kinds of Twitters users the feedback is mostly negative. Personally I think branded pages is a no-brainer and should have implemented long ago, it’s just a matter how Twitter does it, how businesses/brands use it and how the general Twitter populace views it. Good luck Twitter!
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