Comeback Kids: Google Nexus One – You can’t catch the Gingerbread Man

Google launched it own branded phone, the Google Nexus One, after the phenomenal surprise success of the Android OS, which up to 2007, was an unknown OS platform for smart phones. Google took a chance on unknown handset maker HTC from Taiwan in 2009 and made the first Google Android phone, the HTC G1 and as they say in show business, the rest was history. Buoyed by this success, Google decided to dive into the smart phone business ocean by launching the Google Nexus One in January 2010, opting not to wear the bathing suit of Customer Care and a brick-and-mortar Retail Store by selling the phone online ONLY, not locked into an particular Telecom Provider or its two (2) Postpaid Contract year or Prepaid Plan, effectively an unlocked smart phone with the customer left to chose their Network and Plan. This much the case with computers or any other electronics device is not purchased with a plan, a game changing move that encouraged Telecom Providers to compete for the affections of Google Nexus One customers – and got the shock of their little Google lives.

The lesson that the naked Emperor Google learned was as thus: using an online store to sell a smart phone is not a bad idea, as it saves on overheads, just that you cannot do it without Customer Care, which they promptly had to launch. Also, the mobile phone technology has to be able to work with both GSM and CDMA, otherwise effectively if you use only one mobile technology, you are locking yourself to either Sprint and Verizon (CDMA) or AT&T and T-Mobile (GSM). Making the Google Nexus one be wireless Broadband agnostic i.e. using both 3G and 4G, be it LTE (Long Term Evolution) or WiMax (Wireless Interoperability for Microwave Access) via a Qualcomm chipset, is also a good idea. They also had to backtrack on the online store only concept, opting instead to sell the mobile phone via a retail chain like everyone else with T-Mobile support only, as the other carriers Verizon and Sprint got cold feet, in effect, competing against its other handsets makers running Google Android OS with its own smart phone. Read more about Comeback Kids: Google Nexus One – You can’t catch the Gingerbread Man

Smartphone Comparison Chart

The Apple iPhone is the undisputed king of the smartphone market currently but with so many new deices being released there is a rich pool of handsets available for new or current smartphone users to upgrade to. With the mobile web growing at a frantic pace the portable connectivity that a smartphone provides is vital in our increasingly networked lifestyle.

Smartphones from Apple, Palm, Motorolla, Google, Blackberry, Nokia and many others are currently on the market with upgrades and new handsets coming out almost every quarter, but how do you navigate through the flood of new phone news? Below is a handy chart that compares the Iphone 3GS, Palm Pre, Motorola Droid and the new Google Nexus One. Read more about Smartphone Comparison Chart