Tag: media

Digicel Jamaica’s Facebook and Google inspired Newspaper ads
Tech News, Internet

Digicel Jamaica’s Facebook and Google inspired Newspaper ads

Digicel is the largest mobile phone network provider in Jamaica with over two million customers on their network. It recently entered the wireless broadband market with it's WiMAX powered internet service branded "Digicel 4G" and is enjoying relative success. A major factor contributing Digicel's success in Jamaica is it's proactive marketing and willingness to think outside the marketing norm. Digicel Jamaica's Facebook page boasts over 250,000 fans and is a major receptacle and point of contact for many of it's customers, Digicel's Facebook page was started at a time when many local marketers had not warmed up to social media and thus many local brands are now playing catch-up. Facebook and Google influenced Newspaper ads Twice in the past few days Digicel has been run ads in a pop...
Newspapers vs Online publications
Internet

Newspapers vs Online publications

Newspapers have been around for ages,they have evolved from handwritten sheets on handmade paper to sheets printed in modern printing press factories. With all this evolution however, how far can newspapers really evolve to match up with our increasingly digital world? The physical paper dying? Even with a history of several hundred years many believe that the days of the physical newspaper are numbered. The advent of the Kindle, iPad and other upcoming tablets and related handheld technology reinforced this belief that many had and managed to pull in some more revolutionists who never believed such a move previously. While many might agree that the ipad and/or Kindle etc is nothing big, the concept that it brings have been felt throughout the media world with newspapers releasing eboo...