Barnes & Noble’s new Android powered Nook Color

Barnes & Noble on Tuesday unveiled the first major color e-book reader, its Nook Color. In contrast to Amazon’s strategy for its popular Kindle e-reader, in which it went thinner, lighter and cheaper, B&N instead sought the value-add with color e-Ink technology.

With a 7-inch, 16 million-color touchscreen IPS display, the Nook Color is targeting magazine and newspaper readers, as well as parents, making specific mention of children’s books. The display — which is viewable at angles as steep as 178 degrees — offers 1024 by 600-pixel resolution at 169 pixels per inch. Read more about Barnes & Noble’s new Android powered Nook Color