Tag: Dreamers

Samsung connects with the First True Digital Natives and Dreamers with Purpose
Tech News, Press Releases

Samsung connects with the First True Digital Natives and Dreamers with Purpose

For every brand, generational change is a big challenge. Who is this new generation? What motivates them? How are they different from the rest of the population? Right now, we have to get ready for Gen Z, a generation of young people born after 1996 who are now joining the global workforce and have become an important group of consumers.st people I speak to are surprised when I tell them that Gen Z already numbers nearly two-and-a-half billion people. That’s more than the much-discussed Millennials. For us at Samsung, generational change is nothing new. We are in our 50th year as a company, and truly understanding consumers – their wants, needs and aspirations – has always been at the heart of our innovation. The way I see it, Samsung is not so much about the technology we create...