Tag: development

Why Science and Math Literacy are Key to Caribbean Development
Caribbean Tech

Why Science and Math Literacy are Key to Caribbean Development

The lack of racial diversity in the tech industry is a big problem, one that Silicon Valley’s largest firms are trying to solve. For companies like Apple, Microsoft, Facebook and Google, a more diverse workplace means a better grasp of what customers want, which translates into increased sales and bigger profits. The Caribbean region, with its diverse population, stands to benefit from this turning tide, but the region’s capacity to seize the opportunity still depends on the ability of its leaders to make some critical choices. How should Caribbean leaders take advantage of this and other opportunities presented by the global tech industry? Part of the answer must be a deliberate decision to focus on Science, Technology, Engineering and Mathematics, commonly known as STEM education. ...
In-App Purchasing falters as Freemium In-App Advertising Rises
Gadgets, Video Games, Internet

In-App Purchasing falters as Freemium In-App Advertising Rises

“This suggests that – as we have previously noted - the early days of life are absolutely vital when it comes to ‘converting’ Freemium players on mobile. It is imperative to make every effort to put the right experiences and offers in front of players from the very moment they begin play in order to maximize the revenue generated in what can be a very short window.” Excerpt from a study by Swrve, Game Developer Consultant conducted in the First Quarter of 2014 For those of you aspiring Video Game Developers planning to use the Freemium Gaming Model as described in Smartphones and Apps – Freemium Games are No. 1, be it for Desktop or for Mobile, I have some very bad news. First Console Gaming is dead and dying thanks to Tablets and UltraBooks i.e. Ultrathin, lightweight Gaming Laptop...