Tag: branding

LIME Jamaica Goes with the FLOW thanks to Caribbean-wide Survey
Tech News, Internet, Caribbean Tech

LIME Jamaica Goes with the FLOW thanks to Caribbean-wide Survey

“LIME customers ranked Flow higher against positive brand attributes, including innovation, value for money, customer-focused, going the extra mile” Group Director of Communications and Culture, Grace Silvera, quoting results of a survey from an independent company to justify their decision to go with the FLOW Brand It is now official!!! The CWC (Cable and Wireless Communications) purchase of FLOW that occurred back in November 2014 that the Ministry of Science, Technology, Energy and Mining officially sanctioned in January 2015 is now moving into its next phase, that being rebranding. But with a twist! Instead of FLOW taking on the brand name of the parent, LIME, Parent is taking on the name of the company it purchased, which is FLOW! On Wednesday May 6th 2015 the company m...