advertising Archives

30Jun

By KelroyNo Comments

Tech News, Press Releases

Huawei Jamaica rolls out Advertising Campaign with Lionel Messi

Huawei, the leading global telecommunications equipment company recently partnered with football star, Lionel Messi through his appointment as its Global Brand Ambassador. Huawei Jamaica will also be utilizing the brand ambassador in its local advertising and promotional campaigns, disclosed Chrysta Walker, Marketing Manager, at Huawei Technologies. The first leg of promotion between Huawei and Lionel Messi will be the display of billboard advertising with Messi and the Huawei Mate 8. The billboards will be erected in New Kingston, Half Way Tree, Hope Road, Manor Park, Downtown Kingston and Portmore in the first phase of the campaign. Huawei views sport as a great arena through which people can enrich their lives and therefore the company wanted to reinforce its commitment to the sector...

Social Media Marketing – Advertising and Marketing in Ja on a Shoe-String

29Jun

By Lindsworth2 Comments

Tech News

Social Media Marketing – Advertising and Marketing in Ja on a Shoe-String

When it is a question of money, everybody is of the same religion - Voltaire The title seems in itself seems to be almost a suggestion. But I would posit the fact that it is really a mirror of the reality that recently burst to life when Jamaica was made aware by Clifton “Clif-Twang” Brown that , quote “the bus can swim” as fellow blogger Kelroy notes in his article “Refixing” Humorous Jamaican News clips big hit on Youtube. Albeit a distraction from his intended message with regards to the plight of the people living in the community of Robertsfield, St. Andrew and the lack of a Bridge to cross the Yallahs River for over sixty (60) years when it is flooded, his publicity has now manifested itself in other ways. Not to mention being legally correct as it relates to swimming bu...

23Mar

By LindsworthNo Comments

Tech News

AT&T ShopAlerts and BB for Everyone

No sooner had I written my article on AT&T’s ten million (10,000,000) strong push into M2M (Machine-to-Machine) Communications by the end of the first Quarter of 2011 than I got wind of news that AT&T is on the prowl again! This time it’s ShopAlerts ! That’s right folks: advertising is coming smartphone near you! Specifically got those of you faithful, long sufferin’ AT&T customers in New York, Los Angeles, Chicago, and San Francisco! Bit too much excitement here…….. And unlike FaceBook Places, the Google Latitude and FourSquare competitor, you can actually opt out – after having opted in and realizing SMS (Short Messaging Service) spam is not to your liking. This is a great deal however, as it means be which Telecoms Provider can subsidize the cost of a smartphone, if t...

Digicel Jamaica’s Facebook and Google inspired Newspaper ads

25Jan

By Kelroy2 Comments

Tech News, Internet

Digicel Jamaica’s Facebook and Google inspired Newspaper ads

Digicel is the largest mobile phone network provider in Jamaica with over two million customers on their network. It recently entered the wireless broadband market with it's WiMAX powered internet service branded "Digicel 4G" and is enjoying relative success. A major factor contributing Digicel's success in Jamaica is it's proactive marketing and willingness to think outside the marketing norm. Digicel Jamaica's Facebook page boasts over 250,000 fans and is a major receptacle and point of contact for many of it's customers, Digicel's Facebook page was started at a time when many local marketers had not warmed up to social media and thus many local brands are now playing catch-up. Facebook and Google influenced Newspaper ads Twice in the past few days Digicel has been run ads in a pop...