Tag: Adblock Plus

How Adblock Plus Acceptable Ads program stifling US$22 billion Ad Industry
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How Adblock Plus Acceptable Ads program stifling US$22 billion Ad Industry

“It allows you to treat the two different ecosystems completely differently and monetize each one. And crucially, monetize the ad blockers on their own terms.” Adblock Plus’ operations and communications director, Ben Williams commenting on their ad marketplace Adblock Plus is indeed a turncoat. Realizing that they have the advantage over advertisers such as Google and Facebook when it comes to blocking ads as I'd pointed out in How Ad-blocker Detecting Software protect US$22 billion Advertising Industry, they decided to sell advertisements. They've launched on Tuesday September 13th 2016 with an ad marketplace, to allow blogs and other website operators to pick out “acceptable” ads and place them on their pages. Thus users of Adblock Plus will see those ads instead of the ones...