Tag: Ad-blocker Detecting Software

How Ad-blocker Detecting Software protect US$22 billion Advertising Industry
Tech News, Internet

How Ad-blocker Detecting Software protect US$22 billion Advertising Industry

Ad-blockers, the enemy of free content or data plans, depending on which side of the fence you're sitting, will not be going away anytime soon. This problem is pretty serious, costing advertisers and content providers some US$22 billion in lost income in 2014, double the losses in 2013.  Good to note that in 2014, online advertising was worth US$50 billion with its value increasing by 15% annually.   Now the coding arms race between the developers for the Ad -blockers and the content and online service providers is accelerating as I'd predicted in Why Google needs new Ad Formats as Telcos will block YouTube Ads.  And it all seems to have begun with Yahoo Mail! Yahoo Mail – Ad-blocker detecting software  a First Strike weapon against Ad-blockers An interesting phenom...