“As leaders in home entertainment content and hardware, the three companies are ideal partners for bringing HDR10+ into the homes of consumers everywhere. We are committed to making the latest technology available in our TVs and are confident that HDR10+ will deliver premium quality content and enhance the way you experience television programs and movies in the home.”
Senior Vice President of the Visual Display Business at Samsung Electronics, Jongsuk Chu, commenting on 20th Century Fox, Panasonic and Samsung Partner on HDR10+ Technology
This year’s IFA attendees were encouraged to visit the Samsung Electronics and Panasonic booths to learn more about HDR10+ technology. There they would have discovered that 20th Century Fox, Panasonic Corporation and Samsung Electronics had announced in August 30, 2017 a new partnership.
The aim was to create an open, royalty-free dynamic metadata platform for High Dynamic Range (HDR) called HDR10+. The three companies will form a licensing entity that will begin licensing the HDR10+ platform in January 2018 and participation is being offered through an associated certification and logo program.
The entity will license the metadata broadly and royalty-free with only a nominal administrative fee to the following companies and entities:
- Content companies
- Ultra-high definition TV makers
- Blu-ray disc players/recorders
- Set-top box manufacturers
- SoC vendors
The partnership is beneficial not only to electronics makers but also to film companies as well, which is why 20th Century Fox is on board with this standard, to quote Executive Vice President at 20th Century Fox and Managing Director of the Fox Innovation Lab, Danny Kaye: “HDR10+ is a technological step forward that optimizes picture quality for next generation displays”.
Panasonic agrees, as they too are in on this latest technology standard which they plan to incorporate into their next generation of UHDTV, to quote Executive Officer at Panasonic, Yuki Kusumi: “Panasonic has a long history of working with industry leaders to develop lasting technical formats. We are delighted to work together with 20th Century Fox and Samsung to develop a new HDR format, which will bring consumers so many benefits. By offering considerable HDR picture quality improvements across a wider range of TVs while accelerating the amount of premium HDR content available, we expect HDR10+ to quickly become the defacto HDR format.”
20th Century Fox, Panasonic and Samsung will announce further details on the license program along with a demonstration of HDR10+ technology at CES 2018. So what exactly is HDR10+?
20th Century Fox, Panasonic and Samsung Partner on HDR10+ Technology – Next-Gen UHDTV will pass for reality
HDR10+ is a cutting-edge technology, building upon the benefits of HDR televisions, which offers the best possible viewing experience for next generation displays. HDR10+ provides unprecedented picture quality on all displays with brightness, color, and contrast automatically optimized for each scene.
In previous iterations, static tone mapping applied a fixed enhancement across an entire piece of content. With HDR10+ dynamic tone mapping, every scene is individually enhanced to bring to life vibrant visuals and achieve unprecedented picture quality.
This new enhanced visual experience will allow consumers to see pictures that match the intention of filmmakers as pointed out by Danny Kaye:, quote: “HDR10+ provides dynamic metadata, which precisely describes every scene to deliver unprecedented picture quality. Working in partnership with Panasonic and Samsung through the Fox Innovation Lab, we are able to bring new platforms like HDR10+ to the market that more accurately realize the vision of our filmmakers beyond the theater.”
There are several key benefits for partners who wish to adopt the platform for their HDR10+ compliant products. HDR10+ offers system flexibility, allowing a variety of partners, including content creators, content distributors, TV manufacturers and device makers, to incorporate this platform and improve the viewing experience for audiences. The HDR10+ platform was designed to allow for future development and innovation in order to deliver a more powerful technology in the years to come.
So in a nutshell, future UHDTV will be so real that you may one day walk into your living room and thing the action is right there in front of you. Exciting thing await us with the coming of this 20th Century Fox, Panasonic and Samsung Partnership on HDR10+ Technology.
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