“The introduction of the HDR10+ certification logo represents the groundwork that we are setting for the ultra-high picture quality TV market”
Vice President of Visual Display Business at Samsung Electronics, Doochan Eum, commenting on Samsung receiving HDR10+ logo certification
Samsung clearly is setting their eyes on becoming the name in HDR capable television sets.
This as in September 2018 they have received the official HDR10+ logo certification for its 2018 Premium UHD and QLED TVs being HDR (High Dynamic Range) 10+ compatible.
Clearly, Samsung was excited about this certification as related by Vice President of Visual Display Business at Samsung Electronics, Doochan Eum: “By making use of our leading technology and expertise, we will continue to extend our valuable partnerships while maintaining our commitment to providing consumers with best HDR content possible.”
But what exactly is HDR10+? And what does it mean for the typical home theatre enthusiast seeking to purchase and set up a Home Theatre based on Samsung Tech?
Samsung and HDR10+ – Dynamic metadata for better image quality
HDR10+, a next-generation core technology for ultra-high picture quality TV, provides users with a premium HDR viewing experience and delivers pristine images as originally intended by creators while contributing to the creative activities of film studios and directors.
With HDR10+ technology which helps HDR TVs to optimize brightness levels on a scene-by-scene by incorporating dynamic metadata, Samsung TVs can produce brighter highlights and darker darks for additional depth and sense of realism on-screen.
The HDR10+ certification program creates a foundation that provides viewers with an enhanced viewing experience while also developing a range of plans to extend the HDR10+ ecosystem.
Samsung leads the HDR10+ charge – Partners on board to create content
Among Samsung’s notable HDR10+ partnerships, TP Vision, which oversees Philips TV development, manufacturing and marketing, will introduce HDR10+ to its entire lineup of 4K TVs next year, and V-Silicon (formerly Sigma Designs) will show a demo of HDR10+ in its private booth at IFA 2018.
Film production company Warner Bros. will also start creating HDR10+-compatible contents, which will be available for home distribution later this year. In addition to that, Samsung partnered with Twentieth Century Fox Film Corporation to standardize the HDR10+ licensing process
This will make it easier for content creators to realize its technology, get closer to filmmaker’s creative intent and improve the viewing experience for all audiences. Twentieth Century Fox is currently exploring several titles for release and plans to announce their availability in the coming weeks.
Samsung in Europe – Rakuten TV plans to make 4K HDR content mainstream
In Europe, a popular VoD provider, Rakuten TV, is seeking to partner with Samsung Electronics to provide HDR10+ premium entertainment to European consumers. “At Rakuten TV, we have the mission to deliver the best cinema experience at home,” said Sidharth Jayant, Global Product Director at Rakuten TV.
Sidharth Jayant declared that they had a partnership deal with Samsung, quote: “Samsung is our premium partner in this regard, and our upcoming collaboration on HDR10+ reinforces our commitment to be the VoD reference platform for Smart TVs”.
He was very confident that dynamic metadata to ensure the quality of the image is maintained will matter enough to customers for them to invest in; “With dynamic metadata added to the HDR signal, combined with the widest 4K HDR catalog of new releases that we currently provide to European Smart TV owners, we are confident Rakuten TV will deliver an unforgettable cinema experience at home.”
So will this work out? CES 2019 will provide more insight into the 4K HDR as the content as well as the gear slowly falls into place.
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