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“It looks like a tracker, but it’s not,” she tells Business Insider. “We think counting steps is not enough. This is why we built a coach.”

Moov’s CEO and co-founder, Meng Li commenting on the introduction of the Moov Now Fitness Tracker

You might be forgiven if you thought I was a big fan of the Fitbit or Garmin Fitness Trackers, such as the Garmin Forerunner 15 or the Fitbit Charge HR as reported in Why Fitbit Charge HR creates Exercise Competition among Gym Rats.

After all, I’ve pretty much kept my promise to write more about them ever since they began becoming such a trend over the past two (2) years as noted in Analyst IDC logs Wearables Profitable in Q1 2015 Fitness Tracker Business.

Hence the sudden flood of fitness tracker articles!

But as I review these fitness trackers, I’ve begun to notice something troubling; very few of them provide accurate sleep tracking, tracking of sexual activity both in the day and in the night (‘cause that’s exercise too, especially for Caribbean peeps!) and tracking for fitness freaks who love swimming.

So are there any Fitness trackers other than the big three in the form of Fitbit, Xiaomi and Garmin that do any of the above?

The Garmin Vivofit 2 can take a dunkin’, but it’s not fully optimized for swimming and diving; it’s just waterproof up to 50 m as noted in my review of the Garmin Vivofit 2 in Garmin Vivofit 2 is the year-long fitness tracker for Swim Fanatics.

So is there anything better? Actually, this is lookin’ more like a gamechanger, as it’s more like an AI on your Wrist!

Moov Now – The Fitness Tracker with the six month Battery life

Not surprisingly, the Apple Employees are on the move with a solution, literally called the Moov Now.

Realizing that many serious exercise buffs and athletes are out there that need a personal trainer, on Thursday July 16th 2015, they introduced yet another fitness tracker to their line, the Moov Now.

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Moov, coming in September 2015, is a result of their successful crowdfunding launch where they raised in excess of 1 million in two (2) weeks. Moov is now focused on the next generation of fitness trackers that are more of a cross between Siri and a regular fitness tracker.

The aim is to provide the best possible exercise instead of just counting steps, to quote Moov co-founder Meng Li: “Steps doesn’t really mean working out if I want to get fit. The minutes of moderate exercise matter more to me than the number of steps”.

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The US$100 Moov Now improves on the original Moov twenty four (24) hour battery life with six (6) months worth of activity tracking. It also improves on the Bluetooth synching and display of Fitness data on some ten (10) different types of exercise.

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This is thanks to using a standard CR2032 watch battery, similar in shape to the CR1632 coin cell batteries used in the Garmin Vivofit 2 as noted in Garmin Vivofit 2 is the year-long fitness tracker for Swim Fanatics.

The processor has doubled in speed and the Bluetooth provides excellent connectivity to a pair of Bluetooth headphones to provide that motivational voice or a Chest strap for more accurate heart rate monitoring. Its aesthetics may seem strange at first, especially if you have Trypophobia.

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It also comes in a variety of customizations and colours:

  • Blue
  • Red
  • White
  • Black

But once you get over it, you’ll realize that it makes the watch gather less of your sweat and body odor and is more comfortable to wear during long, sweaty and wet workouts, be it sex, sleep or swimming!

Moov Now fitness Trainer – Siri Meets Fitness Trainer for serious atheletic workouts

It’s designed to count steps, miles run, calories burnt, track heart rate, sleep and yes sex. However, it distinguishes itself from most fitness trackers by having a built-in voice that whispers into your Bluetooth earbuds giving you tips on how to do you’re exercise. 

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This is so that you achieve the maximum benefit from your workout without hurting yourself. Many pro-atheletes over-exercise and injure themselves during training, simply because they over-exert themselves and do not use proper technique when executing certain exercise routines.

The Moov Now specifically tracks some ten (10) types of exercise and up to two hundred (200) variations in terms of fitness levels, such as the example listed below:

  • Cardio Boxing Program
  • Swim Program
  • Cycling Program
  • Bodyweight Program
  • Run & Walk program

Currently there are ten (10) programs come with the Moov Now, with more options coming in the future. Designed to be worn on either your ankle or your wrist and in pairs on both of your writs, the Moov now can track you in all ranges of motion, forming a 3D map of your movement as you exercise.

It’s built in accelerometer allows it to track your motion and give you guidance through its broad range of a range of exercise routines that border on preparing an athelete for competition.

For example, if you doing an exercise routine, it can possibly tell you to take it easy on the certain workouts if it detects that you have an elevate heart rate. If you’re running too slowly or too quickly, it can tell you via a set of Bluetooth earbuds to quicken your pace, something that the Garmin Forerunner 15 already does as noted in Garmin Forerunner 15 is the Caribbean Fitness Procrastinator’s Motivation.

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It can also instruct you while swimming, as the Moov Now is designed to be resistant to three meters (3 m) to not only water but also to the excessive sweating associated with most intense workouts from preparation for atheletic competition. Retailing for US$99, it also has Bluetooth connectivity and is intended to work with third-party chest strap fitness trackers.

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Although the Swim Program doesn’t give you instructions in the pool, it still provides feedback on lap times, flip­turn times and stroke rate. That’s’ something most of these Fitness trackers are yet to achieve, even the Garmin Vivofit 2 which can handle up to 50 m submerged as noted in Garmin Vivofit 2 is the year-long fitness tracker for Swim Fanatics.

It can also coach you when doing boxing routines, tracking your movement in 3D space and thus giving you tips on how to punch properly and rewarding you with points when you do well.

Moov Now is personal Fitness Tracker AI – Motivation for 6 months

So is this fitness tracker set to be a hit?

Maybe not, but it’s certainly has the price price-point at US$100 and the six (6) month battery life to match. Plus, although it doesn’t have a built in GPS, it can still provide accurate step counts for runs and track your workout, telling if you’re doing it wrong.

In short, it’s a move towards where the technology should be headed; personal AI on your wrist that coaches you through exercise routines.

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Moov co-founder Meng Li is optimistic “Five years from now the default way of working out will be to have a personal coach with you,” Li says. “Now when I drive I need a personal turn-by-turn assistant, and soon it will be the same with working out”.

So you might start thinking that you’re coach is expendable, if this device works as advertised come September 2015.

I personally think so too, as whether we’re casual exercise novices or pro-atheletes in the US of AS or the Caribbean, we all need a little voice in our ear, Shia Labeouf Style, pushing us to be our best.

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