Is the Amazon Fire Phone hot… or not?

OK, the LONNNG touted and awaited Amazon Fire Phone is out and … well not quite yet about. Many questions are now answered but a few still remain… one of which being: “Is it hot? Or is it not?”

Before wading in here let me first of all declare that one could consider me a little bit of an Amazon Fan Boy… I luv me some Amazon. There is a 9 out of 10 chance that if you lay hands on something in my house it probably came from Amazon (yeh… freal). One would therefore think that for me at least, it’s a no-brainer: “Ditch that Nexus 4 and go pre-order that phone today!” is probably what they would say.


I think not! Personally, I have nooo problems being an early adopter once a product comes out swinging with the right kind of punch. I bought my first Chromecast on the day it was announced (yes, I said first.. I have two now and the original Sony Google TV set… I AM a little bit of a risk-taker, thanks for asking). Would I do that with this Fire Phone? NOPE!

Why not? Well, it’s definitely not any fault of how it looks. It looks AWESOME in my opinion (like a Nexus and iPhone had a baby), so what if it has glass at the front and at the back… so does my Nexus 4 and I’ve dropped that from one storey up with no drama, so I don’t have any fears there. OK, so is it features? No way… it has features and specs up the wazoo! Firefly, MayDay and (notice the quotes) “3D” gimmickry! For me, as I said I’ve been dealing with Amazon for some time now and though they are definitely king of online retail this side of my hemisphere, they’ve not always been as geo-friendly as I’d like (though friendlier than most). Questions remain of just how many of those features will be geo-blocked or eliminated altogether? I’ve bought apps and music via Amazon for example… and ahh… it’s not been my favourite experience… and don’t even get me started on Amazon Instant Videos.

It may have great processing and awesome camera stuff (FREE photo storage, kinda like Google Drive too), but at the end of the day, like it’s tablet, it’s a fork from Google’s android and ecosystem… which cuffs me to the Amazon App Store… definitely not thrilled about that.

Don’t get me wrong, Amazon does and probably will always have a special place in my heart, it’s my go-to place for online shopping, I almost dream seeing happy boxes with smiley faces from A to Z… but with the Fire Phone, that’s a dream interrupted but a monstrous, iPhone territory, price tag. I was with them, hanging on Jeff Bezos’ every word during the announcement… on the fence thinking to myself “why AT&T?” and “how easy will it be to unlock it?”, then he drops the bomb… it’s available without contract… for $649!!!

After that, I wasn’t on the fence anymore, like the secret of this once mystery phone I said: “I’m out!”

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