At first glance, the Galaxy S20+’s Kvadrat case appears stylish and modern. Thin, but durable enough to protect the device from the wear and tear of everyday life.
Upon closer inspection, it becomes clear that there’s more to this particular case than meets the eye. That’s because the Galaxy S20+’s Kvadrat case has been made through upcycling – a process in which end-of-life products are transformed into new, environmentally conscious products and materials.
Using this process, Samsung and premium Danish textile brand Kvadrat can produce two striking Galaxy S20+ cases from a single 500ml plastic bottle.
Samsung and Kvadrat – Knitted fabric Plastic Cases
Samsung’s collaboration with Kvadrat, an environmentally conscious company that has obtained the European Union’s famously rigorous Ecolabel certification, dates back to 2018.
The project’s lead designer, Yoonyoung Kim, explained how she arranged to meet with Kvadrat prior to attending an overseas furniture exhibition. When she visited Kvadrat’s showroom in Milan, she fell in love with the textiles on display.
When the companies eventually kicked off their collaboration, the process of meeting Samsung’s premium design standards without sacrificing Kvadrat’s charming aesthetic required a fair bit of coordination.
Much like aesthetics, durability is key when it comes to smartphone cases. This meant that the Galaxy S20+’s Kvadrat case would need to be not just thin, but ladder-proof as well. To achieve this, Kim worked with developers to find a way to prevent the case’s knitted fabric from unraveling at its edges.
Samsung being Environmentally Fashionable – Adopting environmentally conscious alternatives
After testing out a variety of methods, her team managed to optimize the finishing process, and enhance Samsung’s equipment to properly manufacture the products. The result of these extensive efforts is one beautiful ‘green’ case – the first product produced in collaboration with the company to feature the Kvadrat logo.
“When compared to typical synthetic polyester yarns, the recycled yarns used in this case are less uniform in diameter, and they’re so delicate that it’s difficult to weave them into elaborate patterns, which requires a careful and exacting finishing process,” said Kim.
“Going green is not a fad – it’s a global shift in perception, and the mission of all manufacturers.
Therefore, we cannot stop here. Through our ongoing partnership with Kvadrat, we will continue to create innovative accessory designs that combine expressive patterns and colors with optimum usability.”
Recently, global fashion houses have been increasing their investment in environmentally conscious materials. The trend, Kim explained, is about shunning leather and polyurethane-coated materials in favor of more environmentally conscious alternatives.
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