CEO of Activision Blizzard Bobby Kotick and CEO of Activision Publishing Eric Hirshberg are singing all the way to the bank, literally. Destiny is a brand new first-person shooter video game set in an online persistent world featuring “mythic science fiction” in an open world setting.
Activision said it sold more than $500 million of Destiny into retail stores and first parties worldwide on day one. They released a press release to underline its successful launch which has excerpts below.
“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for Destiny,” said Bobby Kotick, CEO of Activision Blizzard. “This industry milestone marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world.”
“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly, our partners at Bungie.”
Like the post above? Check out these related posts: