BlackBerry today announced details via multiple live global events about the new iteration of their blackBerry platform – BlackBerry 10. RIM or BlackBerry as they are now official known set out to “Re-design. Re-engineer. Re-invent” their mobile operating system and platform and they have largely succeeded in breathing new life into the company many have written off as dead. All eyes are now on BlackBerry who I feel have closed the gap in the features, technology, and design brackets.
I don’t think they have won over many of the Apple fanboys or Android geeks but they may have succeeded in impressing shaky BlackBerry users who were close to switching and die-hard BlackBerry fans feeling left in the dust by sleeker, cooler more powerful phones. BlackBerry is in a 3rd place battle with Windows Phone, a battle that they are capable of winning because of their stronger global roots vs Microsoft’s selective, primarily first world leanings for their mobile OS.
Blackberry has an Identity
A new browser and specialized apps such as BlackBerry Hub, BlackBerry World, BlackBerry Story Maker and BlackBerry Balance along with an updated keyboard, BlackBerry messenger and other features though not revolutionary are relevant, practical and offers a unique identity and feel for the Blackberry OS. Not everyone cares for quad-core processors, 5+ inch screens on phones and graphics processors faster than those found in dedicated mobile gaming devices.
BlackBerry Q10 and Z10
The two flagship BlackBerry 10 phones are the BlackBerry Q10 which features a physical QWERTY keyboard and the iconic BlackBerry look and the BlackBerry Z10 which features the brick design made popular by the iPhone and is available in black or white. Both devices come with a 1.5Ghz dual core processors with 16GB of internal storage, 2GB RAM, near-field communications (NFC), micro-HDMI output port and an expandable memory card slot.
Blackberry 10 invading the globe
650 mobile carriers around the world including many in the Caribbean are working with BlackBerry to bring the next-generation platform to the market. Only time will tell how successful the Re-designed. Re-engineered. Re-invented BlackBerry turns out to be but at least in the short-term some of the doom and gloom surrounding the Canada based company can be transformed into enthusiasm and positivity that reflects in sales and earnings.
More details at the Officially BlackBerry Blog
- BlackBerry 10 – Re-designed, Re-engineered, Re-invented
- BlackBerry Q10
- BlackBerry Z10
- BlackBerry 10 Pricing and Availability
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