Author: Gavin

Hola! Im a software developer/business analyst by day and a product strategist by night. Have a passion for helping persons actualizing their ideas whether through software or research. The main vision I have for contributing to this blog is to shed some light on how we can bring software in the Caribbean to the modern century which focuses on the user and how to make their usage seamless, logical yet secure. Enjoy..

7Mar

By Gavin1 Comment

Tech Tips, Caribbean Tech

Modern App Development done right

Research shows that mobile users are spending 86% of their mobile time on mobile apps. Not only are they using apps to access daily information, but their engagement with brands is likewise migrating to apps, with 68% of mobile users engaging with brands via apps. Hence why more and more companies within Jamaica and the Caribbean have been making investments in app development. Kudos for this!! However there are right and ill-advised ways to going about this; 1. Understand who your target market is - is it the tech savvy power user, is it the moderate can figure there way around or the non-technologically savvy user. Knowing this will shape the User Experience put into developing your app. 2. Don't go big early - I know we are all perfectionist and want to ensure all t...

5Mar

By GavinNo Comments

Tech Tips

Canva – Empowering the world to design

According to Forbes.com "digital advertising is expected to grow to an annual spend over $335 billion by 2020". In an age where everyone has access to technology mediums (emails, insta, tweets, blogs, snaps) and crave the rich digital content we as business owners and young entrepreneurs will find out that creating content that engages your targeted prospects is often the hardest part of an effective and consistent content marketing campaign. Also to do it well will cost a pretty sizable amount. Sure you can hire a graphic designer to make a beautiful campaign in Photoshop or illustrator or whichever tool they are comfortable with or you can DIY in the early stages of your business. But HOW!!!!!! Canva www.canva.com is here to make your life easy. You can Design presentatio...