When Yahoo acquired Flickr in 2005, Gizmodo lashed out at it calling it a disaster. Flickr once dominated the scene of photo hosting, sharing, and showcase for photographers. Apparently, Yahoo’s acquisition is deemed to have made Flickr, flicker?
Maybe Flickr’s “epic humble brag” — as Gizmodo puts it — wasn’t so empty after all.
It looks like Yahoo is indeed working hard to reach a point where it once was. The fact that is that it’s a crowded market, this one. The likes of Amazon, Apple, Google, and many other smaller companies vie for this space and Yahoo’s struggle is understandable.
For a while now, Yahoo has had to work harder than most to keep up its value. Rampant competition, ever-changing dynamics of Internet, and the sheer hunger for “new” on the web has been putting pressure on the erstwhile biggie.
Recently, Yahoo’s Flickr iOS got an upgrade shipping with several enhancements to the app. Yahoo wants to make a mark again and this time, the efforts certainly seem to be well-intentioned and appropriate. Just in time to nudge the likes of Instagram-led mobile photo craze.
The Flickr update isn’t actually surprising and was an expected outcome after Yahoo’s recent acquisition of GhostBird– a software company that creates photo apps.
GhostBird –at the time of Yahoo’s acquisition – already had a few photo apps under its belt such as KitCam and PhotoForge, and PhotoForge2.
Now, with the shiny new Flickr upgrade, what’s in store? What’s good under the hood? Let’s explore:
Keeping up with the times
Users are increasing going mobile – for everything, almost. Photographers and enthusiasts can now use “live filters” on Flickr so as to use these filters as lenses. The app allows users to custom filter along with other tools such as grids, pinch to zoom, better management of exposure points, and to help focus better. The app also features users’ ability to work on animated transitions, cropping, adjusting colors, sharpening, and vignettes – all of this for free.
Yahoo’s step is a direct response to other popular apps such as Instagram (which is also adding more features as we write).
iOS only ( for now)
The update, for now, is exclusive to iOS and includes everything that could probably help Flickr be the default online storage service and portfolio platform for photographers – both professionals and amateurs. The app is now positioned to be the de facto option for users to share pictures. It helps photography enthusiasts to capture the best moments by using the built-in editor to correct, crop, edit, or set the new high-resolution filters.
Pro tools are now free and you now get a whopping TeraByte of free storage space. The brand new set of filters can help you personalize your photos more than ever before. You can use “live filters” and also customize your filters ( a good departure from stock filters, eh?). Finally, the new update also features animated transitions, which can give users the best camera experience.
Flickr App has been built ground to go social and nothing else. Just as it is with the desktop-based site, the app is well integrated with Facebook, Twitter, Tumblr, and email to make sure that you can share your photos with ease. It’s a great way for photography professionals to promote their work while amateurs can possibly use the social media integration to advance their skill and build their own brands. You can upload unlimited photos from your camera roll, create groups for photos, and not lose quality of the picture in the process.
Your work to inspiration and then back to your work – photography works pretty much that way just like it is for most creative endeavors. Gaining inspiration from others’ work is a great way for photographers to expand on their knowledge, gain ideas, derive insights, and learn from the community. For Flickr, the community is at the core. It’s the “DNA” as they’d like to call it .
To start with, photos can be viewed in full when you tilt the phone screen. But that doesn’t mean details are forgotten. Each photo will come with relevant data as to when it was taken, groups it belongs to, and tagged community members. You could have photographers you follow roll into contacts and see the world as they see it.
Using the “explore” tab, you can see the rest of the photos uploaded by other users on Flickr.
Have you checked out the new Flickr App iOS update yet? What do you think about it?
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