A message to LIME Jamaica

This is more than a message to LIME, it is a letter, a letter of final plea to the former telecoms monopoly of Jamaica. This plea is more from the people of Jamaica than it is from a single individual, it represent the views of those who have come in contact with Cable and Wireless, Bmobile, LIME or whatever their branding was at any given time which, unfortunately, did little to change the overall behavior of the company to it’s loyal customers. All that was received from the company after these several re-branding attempts were: arrogance, insensitivity and general lack of interest, it is time for a change.

The Message

Cable and Wireless have been among the leading companies operating in Jamaica for the last two decades. During this time you have provided the Jamaican populace with landline phones, internet and cellphone service. The novel service is that of cellphones. Cellphones provided by you suffered from many problems including: signal problems, an outdated technology framework, poor customer support and rates among the highest in the world. Those interested had to go through terrifying processes just to get a chance to use the novel cellphone service, thus the full potential of the marketability of cellphones were not realised, YET. The question is: Why worry about the customers? You had total control of the cellphone market so why sweat? No competition was there so you got your free time, you could do anything you wanted and no one could complain because you controlled ALL. It was then that a mostly unknown Irish businessman, looking for a fresh start after selling his Irish telecom company, saw the major possibilities of the suppressed Jamaican telecoms market and moved on to capitalize on it. He and his board members christened the company ‘Digicel’ and set a modest target of 100,000 customers in a year, a figure later surpassed in just under 100 days. Read more about A message to LIME Jamaica