Samsung Galaxy and Digicel – Tablet Wars coming to Jamaica
The Apple iPad has now been confirmed as the market leader ultra-portable laptop aka Tablet segment of the market, accounting for 95% of Tablets out in the wild, at least according to Strategy Analytics, an analyst in the United States of America. According to their sales analysis, there are now four million, four hundred thousand (4,400,000) of these contraptions in circulation worldwide for the Third Quarter of 2010 (July to September) as opposed to three million, five hundred thousand (3,500,000) Tablets in the Second Quarter (April to June), an increase of nine hundred thousand (900,000) units.
Time for a quote from SA analyst Neil Mawston who puts it best: “The Tablet wars are up and running. Apple has quickly leveraged its famous brand, an extensive retail presence and user-friendly design to develop the Tablet segment into a multi-billion-dollar global business”. Since then, Apple has gone on to sell nearly seventeen million (17,000,000) Apple iPads worldwide, with a projected forty four million six hundred thousand (44, 6000, 000) Apple iPad S’ in 2011 and seventy million, eight hundred thousand (70,800,000) projected for 2012, an obvious push for the London 2012 Olympics. So says the seers in the guise of the analyst IDC.
Tablet Wars is a quite fitting name to what in essence a nascent, emerging market, which curiously enough, is threatening to make the Laptop and the NetBook obsolete. So far, the Micron, a Netbook manufacturer is speculating on lower sales in the all-important Christmas of 2010 Fourth Quarter, with dampened demand for their Netbooks and Laptops . Even on the retail side, Best Buy CEO Brian Dunn stunning confirmation of a 50% drop in sales in NetBooks and Laptops in his Best Buy Retail chain is in essence, the writing on the wall for makers of devices in this form factor.
At a selling rate of four million five hundred thousand (4,500,000) units every three (3) months, it is both an unstoppable juggernaut in the Tablet market as well as the untamed White Unicorn that spells doom and gloom for the trolls still pushing their low performance, Windows based laptops. Enter the Samsung Galaxy Tablet Stage Left. A brief history on the Samsung Galaxy Tablet can be perused in my previous Geezam article on the Samsung Galaxy Table as an Apple iPad competitor. Since then, the news has not been so good, as it appears to confirm suspicions that the overzealous pricing in the UK of the Samsung Galaxy Tablet will translate to poor sales in the US as speculated by Yahoo! News Blogger Tony Bradley.
Albeit with an excellent plan to take on the White Unicorn by launching blitzkrieg on every Telecom Provider’s Network, they seem to still be stymied by one single issue: pricing. From its launch on Verizon on Thursday November 11th 2010, the 7” Samsung Galaxy Tablet debut with a price of US$599.99 on a two (2) year contract or no two (2) year contract [flat price], which sounded fetching, albeit high, for what is effectively an early adopters market. A day prior on Wednesday November 10th 2010, T-Mobile also launched the product, but with a difference in its pricing, effectively being $399.99 flat price after a US$50 mail-in rebate on a two (2) year contract.