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Another piece of the missing Google+ puzzle is set for release – Vanity URLs. Technically it has already been released, but only for “a limited number of verified profiles and pages”, the rest of us non verified or big named peons will just have to wait until Google decides it is our turn, which I am hoping will not take very long.

A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!

Via – Google+ update by Google Employee Saurabh Sharma

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