Blackberries have been around for just about a decade, providing the first feasible mobile solution to corporate men looking to stay connected on the go. Without doubt blackberry have held onto this market ever since, we are however not here to talk about the old and boring coporate men in suites and ties, we are here to talk about blackberry’s popularity.
Blackberry Platform vs Others
I am a Symbian guy. Many of you unfamiliar with mobile technology might ask: “What the hell is Symbian??”. Well Symbian is the most popular smartphone platform in the word, 40% of every smartphone sold is a symbian smartphone, mainly by Nokia. Blackberry might lack symbian’s numbers worldwide but the platform rules in the western hemisphere and commands as much mindshare and accultism as the iPhone. People literally worship the devices and teens cry tears for them, the blackberry is that powerful. What was once a rich guy’s clunky email brick is now a teenage girl’s dream(to stay in contact with friends), and a teenage boy’s fantasy(get all those girls with a trendy bb).
Blackberries are one of only a few smartphones(iPhone is the next) that requires a data connection to work, ence all networks offering blackberries are required to offer it along with a data plan. In alot of cases blackberries end up as the only device that is able to acquire an unlimited data plan which gives it significant advantage over other smartphones. One example is Digicel Jamaica that offers unlimited data only to blackberries, an unfair advantage I believe over other smartphones.
This unlimted data bias and Blackberry Messenger are the two main reasons why Blackberries have acquired this cult like status in many nations. In truth the functionality of blackberries are inferior to just about every other smartphone platforms out there, mainly in OS quality, hardware quality, app quality and general features such as a web browser with flash.
Blackberries are loved for what they offer and the platform will continue to grow as more people crave the device, but as for the question on why this crave exists, hype and unfair bias to the platform will be my answer.
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