The Apple iPhone is an honest to goodness, genuine revolution in the US Mobile smartphone space. The Apple iPhone revolutionized what a smartphone is, making unpopular AT&T a bonafide Rising Star. And now Google Android OS, that zany alphabet-soup food themed OS, is taking over that space along with the International Mobile smartphone space!
But how did it all begin? It really began with the Apple iPhone 3GS! The Apple iPhone 3GS sales stats in 2009AD the tale better than a box full of rabid Fennec foxes of what can only be called a revolution:
- Increase in customers in the Second Quarter of 2009AD, a 29% boost over the corresponding Second Quarter in 2008, that translated to one million two hundred thousand (1,200,000) customers.
- 15% profit dip for that Second Quarter of 2009 from a high of US$3.77 billion in the Second Quarter of 2008 to US$3.2 billion in the Second Quarter of 2009
- Gain of two million, four hundred thousand (2,400,000) Apple iPhone 3GS
- Loss of nine hundred and twenty one thousand (921,000) customers POTS
However, the Apple iPhone 3GS debut in 2009AD, with its 3G Radio built-in, brought with it a new headache: Data Hogs. Mobile Data Hogs, that is!
Because of the full-browsing experience of what was truly a smartphone coupled with their all-you-can-eat US$30 Unlimited Data Plan, AT&T soon found that the boon in profitability from people subscribing to a Data Plans for their phones came with a curse.
40% of their Network Resources being used up by 3% of their customer base, most of whom were Apple iPhone users as noted by Ralph De La Vega, Head of AT&T Wireless in December of 2009.
Upgrades became necessary, and AT&T slated upgrades to its ageing Copper-Based T1 to Fiber Optic and Microwave Radio-based Backhaul, which was a part of their push towards LTE (Long Term Evolution) along with Verizon.
Since then, with noticeable improvements in AT&T Network, the Apple iPhone First Gen successors have enjoyed rave reviews, with the latest iteration, Apple iPhone 4, splashing down on Earth from the Gods on Thursday June 24th 2010 AD and Tuesday June 29th 2010AD romping to the one million (1,000,000) mark in a matter of weeks.
Verizon got the Apple iPhone in 2011AD, pushing the smartphone into the red with 50% of all phones sold in the US being a smartphone, according to analyst NPD.
Enter the geekily named Google Android OS, which shot from zero to hero supported by a slew of smartphones longtime dancing partner HTC to desperate-for-a-break Motorola and debutante converts in the form of LG and Samsung!
The US smartphone Market is now dominated by Android in pole position based on the statistics of Nielsen sampled between November 2010 and January 2011. Apple is tied in Second Place with RIM.
ComScore’s stats, also sampled over the same period, bring the thunder with like-minded stats. RIM is holding on to the No. 2 spot with Apple in 3rd place. Again, tables:
Now RIM and Nokia are losing marketshare internationally as well, as Open Source Android is set to take over the International Mobile smartphone space. This according to analyst IDC Worldwide Quarterly Mobile Phone Tracker.
As usual, Tables speak volumes are always a help for my analysis. First IDC:
From the numbers alone the obvious is clear. On the International Scene, growth for Nokia and RIM in the smart phone Marketshare has slowed to 12.6% and 31.1% respectively when the First Quarter of 2010AD and First Quarter of 2011AD are compared.
The Apple iPhone 4, which is running iOS ecosystem, however, had shifted gears since taking over the No. 2 spot from RIM’s Blackberry, recording 114.4% growth when the First Quarter of 2010AD and First Quarter of 2011AD are compared.
Even more remarkable is the growth of the Samsung HTC and other smartphones, which record 350%, 229.6% and 143.7% respectively, growth powered by the dominant Ecosystem: Google Android.
Gartner stats even take the projection to its zenith: 48.8% of Global market-share by 2015AD with Nokia + Microsoft placing at Second place in that year. Highly likely for Android, though personally my big money for 2nd place in 2015AD is HP’s WebOS!
Most startling is Gartner’s projections for 2012:
- Android at 49.9% of Global market share
- Apple iOS with 18.2% Global market share
- RIM with 12.6% Global market share
Whichever way you wish to spin it, its all Google Android! To paraphrase the scene with the Agent Smith in the movie Matrix Reloaded: Android, Android and Android!
Thus the following conclusions can be drawn:
- Google Android powered smartphones are here to stay and is the device, aside from a Tablet that you are most likely to watch the London 2012 Olympics.
- If the recently concluded two (2) day Google I/O Confab chronicled in Kelroy’s article Google I/O 2011 conference Overview of Major Announcements is anything to go by, Google is aiming for total Global Domination of the electronics world!
Likewise here in Jamaica, being as we are a part of the International space, by 2015AD:
- Google Android OS should be the number one smartphone OS, followed by Apple iOS and Blackberry OS
- Smartphone penetration should reach 50%
- Google Android OS powered LG and Samsung should be the No. 1 and No 2 smartphone Handset makers in Jamaica, followed by Apple at No. 3 position
Most likely in the form of a tasty Ice Cream Sandwich OS on your Tablets and smartphones, an obvious alphabet-soup follow-on from Froyo, Gingerbread, Honeycomb. The two (2) divergent Platforms as one, with Android@Home powering your electronics!
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